Public persuasive presentations have the potential to influence people to take concrete steps in addressing social problems. The first communication lens through which you shall be critically examining social issues and concerns in local and global contexts is Rhetoric. Rhetoric is the art of ruling the minds of men.
Their convergences have had powerful effects” (p. In discussing the shared characteristics of the six information revolutions, Fang (1997) mentioned: “Each is based upon the invention of more than one tool of communication, such as papyrus and the phonetic alphabet, paper and printing, or television and satellites.
1).Īt the end of this section, you should be able to: Such developments have been facilitated through the process of media convergence or “the merging of previously distinct media technologies and platforms through digitization and computer networking” (Gasher, 2019, para. Information revolutions show us the developments of communication and media technologies-from traditional media (radio, TV, and print) to new media (computer and the internet). Each revolution refers to a period in Western history where certain communication technologies arrived and influenced the way the world works. To deepen and broaden our knowledge of the history of communication and media, Fang (1997) presents six information revolutions: a.) Writing Revolution, b.) Printing Revolution, c.) Mass Media Revolution, d.) Entertainment Revolution, e.) Communication Toolshed Home Revolution, and f.) Information Highway Revolution. Nevertheless, the invention of writing has revolutionized human communication. He argues that “oral expression can exist and mostly has existed without any writing at all, writing never without orality” (p. Humans were able to communicate orally, without writing. In his work Orality and Literacy: The Technologizing of the Word, Ong (2002) provides a discussion of the differences and relationships between orality and literacy and highlights how language is an oral phenomenon.
In order to fully understand the changing landscape of communication, it is important for us to trace how communication and media have evolved. Hopefully, after finishing this course, you would have developed a clearer standpoint on vital issues through concepts and tools of analysis inspired by theories and frameworks learned in this class. A good GE program provides the base on which core courses in various curricula may spring from. The course takes off from the arts and humanities, but certain concepts and tools of analysis are also drawn from the social science disciplines.Ī GE program that loops in knowledge domains in the arts and humanities, social sciences and philosophy, mathematics and the sciences forms the bedrock of university education. It is in these areas wherein the interdisciplinary nature of COMM 10 is evident. This perspectives course engages you on a critical examination of communication issues in five interrelated areas: language, identity construction, representation, culture, and discourse. As you interact with individuals and institutions, you need to be armed with various lenses for you to have a more critical and meaningful engagement with issues and concerns of communication in local and global contexts.
It is in these spheres wherein you would be able to forge your individual and collective identities, and make sense of your interactions not only with others but also with institutions that impact on your thoughts, feelings, and actions. COMM 10: Critical Perspectives in Communication is a UP General Education (GE) course that explores how communication takes place in various levels of human interaction: interpersonal or group, mass or public, intercultural and workplace.
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